A global luxury eyewear brand wanted to strengthen its digital presence and drive greater ecommerce growth in an increasingly competitive fashion market.
Paid social was already an important part of its marketing strategy, but the brand needed a partner that could bring greater expertise, continuously improve performance and help its internal marketing team achieve more. The challenge was to increase engagement and conversions while making advertising spend work harder across multiple markets.
Front9 developed an integrated digital strategy focused on Paid Social, PPC and Social Media Management.
We refined campaign targeting, creative and paid media strategy to reach more relevant audiences and maximise performance throughout the customer journey. Continuous testing and optimisation allowed us to identify the strongest-performing campaigns, improve conversion efficiency and allocate budget towards the areas generating the greatest commercial impact.
Working closely with the brand's internal team, Front9 became an extension of its marketing function, providing the additional strategy, expertise and resource required to scale digital activity effectively.
The partnership delivered significant improvements across ecommerce and digital performance, contributing to a 50% increase in ecommerce sales.
Conversion rates improved by 29%, while organic transactions increased by 198%, demonstrating growth beyond paid media alone. The wider digital strategy also contributed to increased website traffic, stronger engagement and more efficient customer acquisition.
The result is a long term partnership that has continued for more than seven years, with Front9 supporting the brand as it grows its digital presence across global markets.
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Front9 completely transformed our paid advertising. We’re generating better quality leads, spending more efficiently and finally have a clear strategy behind our campaigns.
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