A high end travel agency wanted to strengthen its digital presence and turn social media into a more effective channel for brand awareness, engagement and customer acquisition.
Operating within the competitive luxury travel market, the brand needed to consistently showcase premium experiences while reaching an audience with a genuine interest in bespoke travel. With a small internal marketing team, they also needed additional expertise and resource to deliver a consistent, high-quality digital strategy.
Front9 developed an ongoing digital strategy centred around Social Media Management, Content Creation and Marketing Strategy.
Working as an extension of the internal marketing team, we developed a consistent approach to content, strengthened the brand's presence across social channels and introduced strategies designed to increase audience engagement and generate more customer enquiries.
Through continuous analysis and optimisation, we refined the content strategy around what resonated most with the agency's target audience, helping turn social media from simply a brand awareness channel into a more commercially valuable part of its wider marketing activity.
The strategy delivered sustained growth across the agency's digital channels, including a 38% increase in followers and an 87% increase in social engagement.
Growth extended beyond social media, with organic website sessions increasing by 236% and organic contact form submissions increasing by 80%, helping turn increased visibility into genuine customer enquiries.
The partnership has now continued for more than seven years, with Front9 operating as an extension of the agency's marketing team and supporting its continued digital growth.
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Front9 completely transformed our paid advertising. We’re generating better quality leads, spending more efficiently and finally have a clear strategy behind our campaigns.
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